May 13, 2011
Stop Asking for One-Night Stands!
Found a great article on working on long term relationships relative to Search Optimizaton and results.
To build trust you must first gain permission to communicate with your potentials clients. Here are a couple of ideas how do connect/educate and build a relationship with your clients.
- Offer Subscriptions
- Ask them to sign up on your email list
- Blog Readership
- White Paper Downloads
- Helpful Tools
- Twitter/Facebook/Social site engagement
- RSS Subscriptions
Six steps to building that longer term relationship.
- Ask for permission
- Create stepping stones
- Make your customers successful at something i.e. makeing a sale or increasing click through rates
- Segment and treat them special. Give them something of value the can’t get anywhere else
- Provide learning content
- Be respectful of peoples time
If you focus on longer term relationship vs the One Night Stands you will win in the long run and gain repeat business.