Feb 21, 2011 0
SEO Optimization and SEM.
We often get questions asking, why does a website need SEO Optimizing? Your site looks great, reads well, so everything must be fine, right? Not necessarily. It is hard to describe a Search Engine process that involves an algorithm that must be mind boggling and for the most part is a secret. Plus, beyond the basic Keyword Search the process involves Quality Rankings for the site based on traffic and links from other quality sites and so on, that can determine your position.
The first thing I try to tell a customer is imagine taking all the words and phrases in your copy or links from your home page (the most important page to a Search Engine), jumble them all around, then reading this mish- mash, can you determine what your site is about? Also, if you throw out all the generic words that could apply to most things or most any site, is there anything left?
How does SEO Optimizing help with this aspect of your site? SEO Optimizing starts by adding or improving your; Head Tags, Links, Titles, Descriptions and Copy.
Take the example above. Let’s assume after SEO Optimizing your copy is either good or with some minor tweaking has been improved. You should now have at least some descriptive Keywords and Phrases that help explain what your site is about. SEO Optimizing of your copy has likely increased the density of important words of phrases, so highlight those in your mind.
With your Meta Descriptions added or improved, you can now highlight, or highlight more, those words or phrases that are also in the Description. Same goes for the Title. Now, highlight further anything that is a Link or with a List Tag and strongly increase anything included in a Head Tag.
Throw out the words with no highlighting and rank the rest based on the weight of the highlighting. What you have left is simple example of what a Search Engine will take away from your site. Chances are if you do this before SEO Optimizing and then after you will see a vast improvement in your rankings for Keywords and Phrases important to you, from seemingly minor adjustments.
As luck would have it for you, AG Information Systems has a wide variety of plans from Basic to Advanced. Check out AG Information Systems‘ SEO page and request more information. With so many sites dependent on Search Engines for 75% or more of their traffic, can you really afford to let your competitors rank above you?